Time for Merchant Makeover?
by
Coach Ron Tunick
Published on November 8, 2017
Society / Dating
There is an old saying that goes "You never get a second chance to make a first impression". Nowhere is that saying more true than in your own online business. The Internet is an incredibly rich and vibrant marketplace. Over 600,000,000 consumers online (that's six hundred Million!) all of which have equal access to your website! While you might never see all six hundred million, the fact remains they could visit your website. Now here's the real question you must ask yourself. What first impression is your site making right now? If you are like most online merchants, you built your web business as you did business. Few of us have the luxury of spending months planning our site, consulting with graphic designers, working with copywriters, choosing products that appeal to our audience, and the thousand other things necessary to launch a successful site. No, if you're like most merchants you put your site up in a hurry, still don't have a great follow-up selling system and would (if you had time) change about a dozen things having to do with your site. If that sounds like you, I have some very good news today. Now, you can have a merchant makeover that will literally revolutionize the look, feel, and usefulness of your site while boosting your sales to record highs at the same time. This is going to be as if your online business had a spa day and comes back to you rejuvenated and ready to go to work! In a moment, I'm going to share with you the four ways to create a Merchant Makeover. First, you need to know one very important piece of truth. Understanding this one truth could change your online life from one of hard work with little reward to one of having things go your way with smooth sailing ahead. Give a listen. This is important. While it is true that the Internet is the largest marketplace known to humankind, it's also true that the sheer size of the market has spawned one of the most damaging lies ever told in the history of business. That lie? "If you build it, they will come."I'm here to tell you right now that this is a lie. No one on the Internet succeeds by putting up a website and then sitting back to enjoy their riches. It takes effort. Serious effort. The good news for you is that Coach Ron Tunick is ready to stand shoulder to shoulder with you! We've been 'around the block' a time or two and have built some very successful Web properties. We know that there are two paths to success on the Internet: the hard way (where you learn by trial and error) and the Easy way, where you learn from others' experience. In a few minutes, we're going to offer you the chance to learn from our experience and take the shortcut to online success. First, the four key elements of a Merchant Makeover. The Written Word Your success on the Internet depends on the written word. Just as you are reading these words now, your visitors read the words on your website. They make their buying decisions based upon those words. Your financial future depends upon those words. Perhaps you are one of the lucky ones who could afford a top copywriter. If not, the chances are you wrote the words on your site yourself, or perhaps with the help of a friend or loved one. If that is the case, and I mean this in no way to be offensive at all, you are leaving money on the table! It's a simple fact of business life that we were never trained to be writers. It's not our fault; it's the systems' fault. I don't know how it is possible to go through 12 years of grade school, followed by four, six, or eight years of college, and never be taught what may be the single most important skill we need! I don't know why it's this way, but I know that it is this way. For a website to be effective the words on that site must persuade. They must charm. They must hold the readers' interest. If your site doesn't do these things now, don't worry ... we are here to help! In fact, professional, persuasive copywriting is one of the cornerstones of the Merchant Makeover. The Look of Your Site The next area of focus is the look of your site. Please understand, I'm not talking about dancing bunnies or anything tricky or super high-tech. What I am saying is that your site must have a certain look and feel to be successful. People buy from those they trust. Does your site look create trust now? If not, the Makeover will help. Site look and feel is about more than just colors, although the right colors are important. Another factor that will heavily influence your success is how fast your site loads in a visitors' browser. This is a critical element overlooked by most sites. Part of the Merchant Makeover is to consider both the obvious things (like colors and graphics) as well as the not-so-obvious considerations that can only be learned from hard-won experience. We'll go to work to make sure your site is the very best it can be. E Commerce Did you know that more sales are lost to poor payment processing than to any other factor? How many times have you gone to a site, been interested in the product, started to order and then backed out? If you are like most people, it's more than just a few times. Some of the most common, and most deadly, mistakes include sites that hide their price until the visitor gets to the order form. This desperate attempt to trick a customer into buying is so thinly veiled that today's savvy consumers see right through it. Other problems include asking for credit card numbers on a non-secure page, forgetting the critical CVV information, address matching that doesn't work properly and more. How many sales did you lose today to these common mistakes? Stop losing even one by getting your Merchant Makeover today. Let me encourage you to take full advantage of the 21st Century technology at your disposal. There is no need to 'reinvent the wheel' or do everything yourself when tools like the Makeover can improve your business in the least amount of time and make the biggest impact. Let the pros do what they do best so you can focus on what you do best. Innovation We truly live in the age of technology. It's no longer enough to have a website and take credit cards online. Today, we have to innovate to stand out from the crowd. But innovation is much more than some slick software product that George Guru wants to sell you for only $49.99. Real innovation touches people. After all, people aren't only on the Internet ... they are the Internet! Here are two ways you can innovate today while making it easier for your customer to buy from you. Now that's a win-win! First, you can now accept credit cards right over your cell phone! A new technology called Charge by Cell means you can accept a sale by credit card anytime, anywhere. Gone are the days of checking your email only to find that four people who wanted to buy couldn't buy because your charge-card processor dropped the ball. We both know you don't get those sales back. Now you can confirm every sale no matter where you are. This is freedom and true innovation. Not only will you impress customers, you'll close more sales in less time. That's a winning combination! The second piece of innovation is a very simple to use piece of code that allows your customers to request you to call them. Do you know the main reason people don't buy from you on the first visit to your website? It's because they don't have enough information! While building a great Frequently Asked Questions page and answering email fast are good efforts, nothing can replace the impression you will make on customers (and buyers!) when they can enter their phone number and receive your phone call in only minutes. Of course, you control when you are available to make such calls. After all, no one expects you to work 24 hours a day! With coach's proven business tools, your Merchant Makeover will have revolutionized not only the way you do business, but also the way customers perceive you. When you change that, you change everything. We began our talk today with an old saying. There's another old saying that goes "A journey of a thousand miles begins with a single step". In the time we've spent together, I've asked you several questions. Now I'm going to ask you one more. Get ready because this is the important one. What step are you going to take right now to begin your merchant makeover? Saying you want it is not good enough. Knowing you need it won't get you to first base. The one thing that separates those who succeed wildly online and those who bump along wishing for more is one word. One little word that means the whole world. That word is action. I ask again. What action will you take right now to begin your merchant makeover? If you will take one step toward me, I'll step toward you right now.
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